A brand identity design for an upcoming play by Nouvel Opéra Fribourg, Switzerland.
Date
October 2020
Duration
3 weeks
Team
Mary Bazira, Patrick Pacunana, Jonathan Reade
Contribution
Visual Design, Art Direction
Tool
Figma, Photoshop
Project Description
Through researching and learning about graphic designer such as Emil Ruder, Zuzana Licko and Ellen Lupton, we generated insights to further drive our visual approach. The project explores the use of layering and negative space to selectively show content, in order to encourage investigation into the composition.
Deliverables
Final Slide Deck here
Insights
Emil Ruder
Negative spaces can form relationships with each other to shape the form.
Zuzana Licko
Revealing only a portion of a form, creates a different message within the context than if it was presented in its entirety.
Ellen Lupton
The layering of elements creates a frame in which the content is presented and understood.
Art Direction
By crafting the negative space to create an emphasis on what ‘could’ be there, the eye is invited to explore and question their assumptions. This encourages them to use the context around the space to fill in the blanks.
Graphic Assets
