Mary Bazira, Patrick Pacunana, Jonathan Reade
Visual Design, Art Direction
Through researching and learning about graphic designer such as Emil Ruder, Zuzana Licko and Ellen Lupton, we generated insights to further drive our visual approach. The project explores the use of layering and negative space to selectively show content, in order to encourage investigation into the composition.
Final Slide Deck here
Negative spaces can form relationships with each other to shape the form.
Revealing only a portion of a form, creates a different message within the context than if it was presented in its entirety.
The layering of elements creates a frame in which the content is presented and understood.
By crafting the negative space to create an emphasis on what ‘could’ be there, the eye is invited to explore and question their assumptions. This encourages them to use the context around the space to fill in the blanks.